Multi-Level-Marketing (MLM) Products,
Coral Calcium, and Random Self-Supplementation
Years ago, icons such as "Avon" or "Tupperware" started a trend for convenient home-based sales among
neighbors and friends. "Health-promoting" products quickly followed, supported by colorful brochures and
pamphlets, promising cures and relief from all sorts of medical complaints that could not be resolved by your
conventional medical practitioners, but were now available in a bottle at a hefty multi-level-marketing price -
except, the original housewife is now joined by full-time employees and even some "medical professionals"
themselves to become part of a billion-dollar MLM pie, targeting anyone that is receptive to "improving their
health" with an aggressive sales pitch.
I regularly get calls from patients whose neighbors or friends
are selling Matol, Mangosteen, Intra, Herbalife, Barley Green,
Blue-Green Algae, Mannatech, Microhydrin, Metabolife, Acai,
Omnitrition, Noni, Calorad, Goji, Amway, NuSkin, and all kinds
of other MLM products, and they want to know whether there
is any truth to their health claims.
At the same time some patients are selling some of these
products themselves already, and approached me to promote
nutritional products among other patients, promising a cut of
I have made it a point to actually review the promotional literature, or watch the promotional videos, and
many times I even try out the products to see whether any of these MLM companies have actually come up
with a nutritional breakthrough product that could benefit some of my own patients, and so I run an Acu-Cell
Analysis before and after these "health products" are consumed. In other words - I am trying to be open-
minded, just in the event that another valuable product, such as for instance MSM in the 90s, has become
available for consumers. Unfortunately, I have not come across any such products to date.
The reasons are very simple:
• If a product is powerful enough to create a positive / beneficial effect, it is powerful enough to create
a negative / harmful effect. Sellers, unless they are medical practitioners, do not have the resources
to distinguish between the two, or predict the outcome in a client. Even many doctors fall into that
category, where a lack of resources prevents them to properly evaluate a product's nutritional impact.
• When drugs are used, the amount and potency per dose (pills, injections) are - with rare exceptions
precise and replicable. Herbal potencies often vary with the part of the herb used, the season it is
harvested, and the brand, or manufacturing process. Analyzing different herbal product brands yield
frequently different medicinal effects.
• There are people with Hyper and Hypo conditions. In other words, some people suffer from high
blood pressure, high blood sugar, or high stomach acid..., while other people suffer from low blood
pressure, low blood sugar, or low stomach acid..., etc. How would a seller (or the MLM product)
know what to do without an examination, and/or without any resources to monitor the progress?
• When dealing with a single ingredient or chemical (vitamin, mineral, or other nutrient..., drug...etc.),
it can be matched to a patient following a nutritional analysis. On the other hand, it is impossible to
match multi-ingredient MLM or store-bought formulations to a patient's chemical profile since there
are just too many variables.
• Most single herbs have already more than one active ingredient, so these "Botanical Blends" or
"Herbal Tonics" typically sold contain several herbs -- with consumers ending up with literally dozens
of different medicinal actions - all in the same product. Now these products are supposed to help all
people with all their various medical backgrounds! I like comparing that to walking into a drugstore,
and asking the druggist to give me "One of Everything!"
Most MLM, or health food store sales clerks of course do not appreciate the possibility that their products
may not work, or that they could trigger health problems. A standard reply typically consists of referring to
all their clients, "whose lives have been changed" on account of these products, and who now have
"incredible energy," or who have "lost all that weight..."
Well, I have seen, and treated some of these people. Yes, they may have had an increase in energy the first
few weeks, or even months, or they may have lost some weight as well - before all of a sudden ending up
with serious genitourinary or kidney problems, gastro-intestinal disorders, or impaired liver functions!
Trying out some products can be a real eye opener. In one instance, after trying a particular "green powder" -
compliments of a patient (and where I deliberately did not look at the ingredients to not sway my judgment) -
within days my originally perfect triglycerides headed for the sky. No wonder it tasted so sweet, and had an
energy effect similar to a candy bar... it was the added maltodextrin!
An "anti-aging" product (compliments of another patient) made reference to "negative hydrogen ions" it
contained, like "the water of some native people in Pakistan, who, drinking that water, live to over 100 years
of age... and don't get cancer...!" It was supposedly thousands of times more effective than other known
antioxidants... and it carried the usual lengthy list of ailments it was supposed to cure.
With that particular product  however, the scientific camp was somewhat divided, with some "experts"
calling it total nonsense, while other "experts" related anecdotal success stories involving several "scientific"
Measuring the chemistry of patients before and after using that product showed a significant increase in
cellular sodium (perhaps due to the sodium-raising effect of its active ingredient, silica xerogel [?], or silica
hydride / hydrated silica [?]), which, for the right type of person, could actually increase athletic endurance,
but it would be bad news for people with renal problems. Of course, Choline Bitartrate, a commonly available
B-vitamin, causes the same effect of raising cellular sodium, at pennies a pill...
Even single herbs should be used with caution, or best left to the experts to match them to an individual's
chemistry. For instance, kelp, in addition to containing appreciable amounts of iodine and bromine, raises
potassium and sodium, while alfalfa also raises potassium, but lowers sodium. Most people are aware now
that licorice, by raising sodium and depleting potassium, could be bad news for patients who retain too
much sodium, or suffer from kidney-related disorders. Milk thistle, if used by the wrong patient, could
induce iron-deficiency anemia, devil's claw taken over time could worsen hepatitis, cirrhosis, or migraines,
while Kava Kava could cause congestive liver disease.
Despite the health benefits antioxidant-rich juices made from Mangosteen, Noni, Goji, Acai, etc., appear
to offer, they carry a significant risk of severely imbalancing an individual's electrolytes, and/or impairing renal,
or hepatic functions when consumed in a highly concentrated form over time - which is quite different from
the way the unprocessed products have been used in those areas where they are grown.
Research has shown that even the much touted and celebrated antioxidant Resveratrol significantly raised
plasma homocysteine after long-term intake, with a negative effect on homocysteine and HDL metabolism
in a murine model of hyperhomocysteinemia, and that it may induce nephrotoxicity.
Coral Calcium has enjoyed an aggressive advertising campaign through television infomercials, interviews,
books, and numerous Web sites promoting the product. While different forms of calcium may be preferable
for people with specific complaints such as too much or too little stomach acid, constipation, soft stools, etc.,
the absorption of various types of calcium still falls within a reasonably narrow range when taken with food
and at limited amounts throughout the day. (see also Acu-Cell Nutrition "Calcium & Magnesium").
There are no miraculous healing effects taking place as a result of taking a specific type of calcium, which
includes "coral" calcium. People should not expect to be cured of any number of medical conditions such as
diabetes, heart disease, high blood pressure, cancer, multiple sclerosis, lupus, and others, by supplementing
coral calcium as claimed by many of the promoters of the product, neither should they expect to increase their
live expectancy to that of the Okinawans who have one of the world's highest concentrations of centenarians.
This - according to more misleading claims - is supposedly attributable to the consumption of coral calcium in
Coral calcium is sold in a variety of formulations, some of which contain added vitamins and minerals, which
of course creates the same dilemma that all other multi-mineral products have in common in that the health
effects on the consumer are unpredictable. This is confirmed when monitoring the cellular status of patients
who have started to take coral calcium as a result of falling victim to its advertising hype.
While the chemical profiles of a smaller percentage of patients remained largely unaffected, cellular calcium
levels in the great majority of patients tested either increased or decreased to unacceptable levels, making
coral calcium products worthless as predictable supplements to help normalize someone's calcium levels.
In addition, these patients also presented with a decrease in stomach acid levels and subsequent gastro-
intestinal symptoms in many cases (among other complaints), which they had not experienced while taking
other calcium supplements prior to switching to coral calcium. It is unclear whether all, or only specific coral
calcium formulation are responsible for this effect, however from the mostly negative clinical experience
encountered with coral calcium so far, and the time and effort it takes to restore a patient's nutritional profile
back to normal, the supplementation of coral calcium is not recommended.
AAACa / AdvaCAL Calcium - developed by Dr. Takuo Fujita, MD and colleagues - consists of a type of
patented oyster shell supplement that is made by heating calcium to about 800°C in a vacuum, which breaks
calcium carbonate up into calcium oxide and calcium hydroxide. AACa (active absorbable calcium) is then
combined with a heated algal ingredient (HAI) Cystophyllum Fusiforme to form AAACa, which results in
better calcium absorption without the need for Vitamin D.
In a number of clinical trials, "AAACA was apparently more effective increasing trabecular bone density than
calcium carbonate or AACA (without the algal ingredient) containing the same amount of elemental calcium."
Some studies also propose that AAACa is capable of reversing bone loss and preventing malformation of
bone. However, there are some aspects regarding AAACa therapy to consider:
• While the cost of calcium citrate is about 4 - 6x higher than calcium carbonate, the cost of AAACa is
about 40x higher than calcium carbonate! The question is - does the marginally better absorption of
AAACa justify its very high cost if larger amounts of other types of calcium also meet requirements?
• For individuals with normal calcium absorption and bone metabolism, the use of AAACa does not
serve a useful purpose considering its exorbitant cost. When calcium absorption had been a major
problem and several grams of calcium carbonate were needed to meet requirements, even the 2 g
maximum suggested daily amount of AAACa still failed to normalize calcium levels, which made
the use of other types of calcium much more cost-efficient despite the larger doses required.
• Since AACa without the HAI is not much better absorbed than other forms of calcium, it would make
sense to isolate the active ingredient of the Heated Algal that increases calcium absorption and test
it for long-term safety, because a), there seem to be notable changes in stomach acid, potassium,
copper, and other levels, even after just a very short trial with AAACa therapy, and b), some therapies
that are capable to increase bone density are also capable to increase the risk for cancer.
Dr. Fujita, the developer of AAACa, holds some highly unconventional views that are not shared by
other researchers on basic aspects of calcium metabolism. In a 1999 interview, he proposed that:
• "All of us are calcium deficient.
• The ratio of calcium to magnesium is not important, as long as we are taking enough of both.
• Too much calcium intake is never dangerous, but too much magnesium can be. So I think calcium
is the only one of which you can take as much as you want and get away with it, but you shouldn't
take too much magnesium.
• Milk is a very common source of calcium, but it also contains a lot of phosphorus, which combines
with calcium and prevents it from being absorbed.
• We don't need Vitamin D because HAI performs the same function and it's a natural product..."
However, living in the Northern Hemisphere, or taking larger amounts of calcium increases the risk to develop
Vitamin D deficiency with all its negative consequences such as increasing the risk for lung, breast, prostate,
colorectal, pancreatic and ovarian cancer, which Vitamin D is somewhat protective for. -- No matter what the
reasons, poor calcium absorption requires adequate amounts of Vitamin D and higher intake of calcium,
regardless of whether it consist of AAACa, or any other form of calcium. ¤